2012 MBA Research Questionnaire
Q.01 What products or services does your Organization provide?
Q.02 What is the approximate turnover of your Organization?
Q.03 What is the current phase of your Organization? (Mandatory)
Please make a selection.
Q.04 What is/are your Organization's target market/s?
professional
trade
government
local authority
general public
other (list/state)
Q.05 What do you understand by the term marketing ?
Q.06 What marketing techniques does your Organization employ?
yellow pages
Q.07 Please list marketing techniques in list in ascending order of importance (most important to least important) (01=most important, 13=least important, 99=neither, not relevant) (Mandatory - all fields)
personal networking
Invalid format, please enter two number format, e.g. 01. A value is required.
internet networking
A value is required. Invalid format, please enter two number format, e.g. 01.
flyers
A value is required. Invalid format, please enter two number format, e.g. 01.
advertising
A value is required. Invalid format, please enter two number format, e.g. 01.
mail shot
A value is required. Invalid format, please enter two number format, e.g. 01.
telephone marketing
A value is required. Invalid format, please enter two number format, e.g. 01.
internet marketing
A value is required. Invalid format, please enter two number format, e.g. 01.
internet web site
A value is required. Invalid format, please enter two number format, e.g. 01.
conferences
A value is required. Invalid format, please enter two number format, e.g. 01.
trade fairs
A value is required. Invalid format, please enter two number format, e.g. 01.
sponsorship
A value is required. Invalid format, please enter two number format, e.g. 01.
other
A value is required. Invalid format, please enter two number format, e.g. 01.
none
A value is required. Invalid format, please enter two number format, e.g. 01.
Q.08 Indicate approximate percentage of turnover allocated to marketing ?
Q.09 Who within your Organization is responsible for marketing policy?
Q.10 How is the budget for marketing set?
Q.11 How does your Organization decide upon marketing policy?
Q.12 How does your Organization decide whether marketing policy is effective
Q.13 What do you understand by the term marketing research ?
Q.14 How does your Organization formulate corporate strategy in respect of market segment and target markets? For example, does your Organization use marketing research to assist such?
Q.15 Would you say that the products that your organization provides are (Mandatory) :
Please make a selection.
Q.16 What marketing research techniques (if any) does your Organization use?
Q.17 Who within your Organization is responsible for marketing research policy?
Q.18 How is the budget for marketing research set?
Q.19 How does your Organization decide upon marketing research
Q.20 How does your Organization decide upon which products or services are to be delivered?
Q.21 Does your Organization have a flagship product, service or specialization? (Mandatory)
Please make a selection.
Q.22 If the answer to Q21 is Yes, what is the flagship product or service of your Organization?
HALF WAY THROUGH!! Q.23 How does your Organization position the brand of the flagship product or service in the minds of the target market?
Q.24 Do you think your Customers/Clients are loyal to your Organization? (Mandatory)
Please make a selection.
Q.25 Does your Organization feel that Customer/Client satisfaction is (Mandatory) :
Please make a selection.
Q.26 How is Client satisfaction achieved and how does your Organization measure it?
Q.27 Does your Organization conduct Customer/Client satisfaction surveys of your products among your customers? (Mandatory)
Please make a selection.
Q.28 Why do you think you have loyal Customers/Clients?
Q.29 If your Organization has administered a Customer/Client satisfaction survey, did your Organization make any changes to product or service offerings? (Mandatory)
Please make a selection.
Q.30 How does your Organization identify future Customers/Clients?
Q.31 How does your Organization identify problems and research objectives? (For example, the effectiveness of corporate planning and corporate environmental and situational awareness)
Q.32 How would your Organization develop a research plan, decide upon what data to be sought and collected and how it would be analysed? (For example, data suitability, collection alternatives and cost effectiveness)
Q.33 Selecting TEN from the following, please list in ascending order of importance (most important to least important) (01=most important, 10=least important) the reasons that you feel that a Customer/Client would select your Organization for a project or service :pricing
perception of not being contractual / adversarial
management competence and knowledge
professional qualifications / experience of management
previous work undertaken
management attitude and co-operation
client / customer satisfaction
quality of work
quality of proposals submitted to potential client
time (programme)
technical knowledge and competence
environmental awareness and policy
sustainability awareness and policy
health and safety awareness and policy
image – public
image – within the construction and real estate industries
accreditation with, membership of Professional and trade organizations
recommendation
marketing policy
value added services
uniqueness of product or service
inducements
repeat business
tender and approved lists
financial status and stability, credit rating (e.g. Dunn and Bradstreet)
marketing research
corporate brand
availability
geographic location
communication
marketing
Q.34 Briefly explain why you answered the previous question as you did
Q.35 Do you agree or disagree with the statement that "If Real Estate and Construction Organizations proactively adopt marketing research then their competitive advantage will be increased
Q.36 Having answered this questionnaire, do you feel that your attitudes to marketing marketing research
Q.37 If Yes, in what way? If No, why not?
Q.38 Will you make recommendations to your Organization to change their marketing and marketing research
Q.39 If Yes, in what way? If No, why not?
Q.40 Do you know where to obtain advice on marketing marketing research
Q.41 If so, where?
Q.42 Do you feel that Professional Bodies, such as the RICS, CIOB, give enough support, advice and information on marketing marketing research
Q.43 How do you think that Professional Bodies might improve their support, advice and information regarding the last question?
Q.44 Do you have any final thoughts, comments, conclusions or recommendations?
FINISHED!!!
